Siobhan Lavery.jpeg

sIOBHAN lAVERY

CONSULTING

Siobhan works with agencies and brands; assessing their business needs and providing practical action-oriented support and guidance.  From agency evaluation and driving operational efficiencies to strategic planning and campaign delivery, her wealth of experience influences agency and brand performance.

 

Agency Evaluation

Siobhan works with agencies to deliver an outside perspective and actionable insights thereafter; helping evaluate current operations and proposing a roadmap for consolidation and growth.  

 

Services include:

 

  • Agency Positioning

  • Brand Collateral and Documentation

  • Client and Service Evaluation

  • Talent, Competency and Cultural Review

  • Workflow and Operational Gap Analysis

  • Pricing, Margins and Systems Review

Business Generation

Siobhan helps analyse and evaluate current sales goals, tactics and results.

Services include:

 

  • Audit of Current Systems used in Targeting, Managing and Communicating Services

  • Existing Client Health Checks and Profitability Reviews

  • Market Evaluation & Positioning

  • Target Customer Identification & Profiling

  • Sales Tools/Systems Evaluation and Recommendations

Pitch Advice

Siobhan has vast experience co-ordinating and writing pitch and tender documents. More importantly she has a deep understanding of what can win a pitch and/or tender.

 

Services include:

  • Careful Evaluation of Brief

  • Detailed Q & A

  • Co-ordination of Market Research to fill any gaps

  • Co-ordination of Cross Agency Team to Develop Strategic Response

  • Help tell a Compelling Strategic & Agency story

  • Pitch Presentation and or/or Documentation Design

  • Considered Pricing & Rate Card Development

Pitch Consultancy

Siobhan will help guide you in setting up an effective process for both your business and agencies alike. Her vast experience in an agency means she knows how to structure a remuneration agreement that is both motivating for an agency and stays focussed on your business objectives.

 

Services include:

  • Ensure you meet with most Relevant Agencies for your requirements

  • Assistance in Scoping the Agencies’ Roles and Responsibilities

  • Chair Chemistry Sessions to get a real sense of Cultural and Experiential Fit

  • Work with you to produce a set of criteria that will allow you to fairly evaluate agency shortlist

  • Co-develop A Brief that Challenges and Evaluates Agency Thinking

  • Make Recommendations on the Final Choice Of Agency and Help Negotiate The Basis Of Their Terms of Business

Advertising & Marketing Consultancy

With over 20 years advertising and marketing experience, Siobhan remains passionate about ensuring a non-biased approach to planning and ensuring each channel is fully optimised from both a creative and media perspective.

 

Services include:

  • Audit of Communication Activity

  • Creative and Media Review

  • Strategic Planning

  • Advertising & Channel Strategy Development

  • Digital Marketing Strategy

  • Work with Clients’ Agencies to bring vision to life

Digital Training

Siobhan has lived and breathed Digital for over 18 years and has worked with brands from all sectors delivering digital strategies. Her Digital training therefore is less theory led but born out of actual experience.

 

Services include:

  • Introduction to all key digital marketing specialisms from Mobile and Social Media to email, Content and Performance Marketing

  • Understand how to Effectively Strategize and Implement Campaigns

  • Delivery of High Level Strategies that meet your Brands Specific Goals

Permanent TSB

Acted as a consultant to marketing stakeholders, advising on digital strategy, inter agency process and documentation for optimum output and delivery

Spotlight Oral Care
 

Worked on developing their brand positioning and strategy as well as their flagship advertising campaign to launch their Oral Care range across TV, Outdoor and Digital

Standard Life

Consulted with their Group Marketing Director on numerous digitally led initiatives

Each & Other

 

Consult on agency positioning and sales collateral, business development and sectoral focus

VE

Acted as a business development advisor, assessing target segments, drawing up hit lists and delivering presentations across key stakeholders

Mash.ie
 

Full rebrand including proposition development, positioning, logo design.  Digital strategy development to build awareness of the new brand and drive targeted traffic to their website

Peeled

Conducted value proposition workshop and delivered value proposition recommendations to be leveraged across all brand touchpoints at launch

Energy Communications

Worked with co-owners to review agency set up, focus and direction and recommend new org structure and resources

 
 

TESTIMONIALS

"I love working with Siobhan. She brings great energy and discipline to projects. She gets to the heart of the problem quickly and delivers solutions that add value. She’s a great problem solver and very commercially focused. I’ve been very lucky to work with Siobhan on and off over the last 15 years. I always look forward to meeting her and seeing what new angle and solution she has uncovered. She is brilliant to work with – great fun, but always gives you the tough truth you need to hear. I would highly recommend Siobhan."

"

Sharon Smyth, Standard Life

"We worked with Siobhan on the launch of our new range of oral care products. Siobhan spent a lot of time getting to know the brand and digging through, testing and confirming what our messaging should be. Siobhan has been excellent in distilling down our messaging and helping to streamline the production and messaging on the launch of our new range of products. We worked with Siobhan on the production of our tv ad which we were very happy with and also she oversaw the same ad being used in every format necessary. Siobhan was very thorough, responsive, diligent and very much worth our investment at this crucial part of our brands journey. Highly recommended"

Dr Lisa Creaven, Spotlight Oral Care

CONTACT

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hello@siobhanlaveryconsulting.com

Tel: 086 052 4515

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